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Welcome to LOYA

1% better every day

This simple yet powerful motto is the foundation of everything we do. We believe that each of us has the potential to continually improve – and we’re here to help you on that journey. We’re sports enthusiasts who know exactly how important it is to have gear you can rely on, whether you’re running, cycling or hiking.

Our story

LOYA was born from a passion for sports and a desire to do things better. It all started when we, as avid runners and cyclists, were looking for glasses that would combine high quality and an affordable price. However, we came across either premium products with a high price tag on the market, or cheap alternatives that did not meet our demands. We told ourselves that it did not have to be that way, and decided to create something of our own. LOYA is the result of our commitment to offering eyewear that is not only affordable, but also reliable and stylish. With every step we take – from design to manufacturing – we have thought about how we can help you be 1% better every day. LOYA is not just a brand; it is a promise to accompany you on your journey to improvement.
We are not just another sports eyewear brand. We are partners on your journey to improvement. We believe that sports are about pushing your limits, overcoming obstacles and the joy of achieving new goals. Every day is an opportunity to be better than yesterday, and we are here to help you seize that opportunity."

Simona Mahutova

Co-Founder

Our mission

Our mission is to support you in achieving your sporting goals by offering you quality sports eyewear at an affordable price. We understand that even small improvements can lead to big successes. That's why we focus on bringing you products that will help you be 1% better every day.

Together on the road

We are proud to be part of a community of people who are constantly looking for ways to improve themselves. Our brand is more than just products – it is a philosophy we share with everyone who wants to move forward. Whether you are a professional athlete, an enthusiastic amateur or just someone who loves to move, our eyewear will help you reach new heights.

Peter M.
Triathlon
The Edge Black/Blue glasses are perfect! The frame is so light that I don't even feel them on my nose, and the lenses eliminate glare perfectly. I can only recommend the glasses.
Victoria K.
Cycling
As a passionate cyclist, I was looking for glasses that would fit me perfectly and protect my eyes at the same time. LOYA surprised me with its design and functionality. The bonus is the great durability of the lenses and frame!
Lucia T.
Tourism
When hiking in the mountains, I always wanted glasses that wouldn't fog up and could handle harsher conditions. LOYA met all my expectations. High-quality workmanship and comfortable to wear, simply top!

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